to your perspective audience is the most important aspect of web site developement.
This is often overlooked by many developers who seek to register your site
to the extents of the internet. We know better! We register and publicize
your site and take it beyond that to the local
the Word Out...Internet Marketing = Exposure
Well you have a
website now! What are your plans and how will you promote it?
You have it registered
with Yahoo, Lycos and every other search engine on the internet.
We have come up
with several simple steps that make the difference in localized exposure
schemes. If you have skipped the Website Design
page, then now would be a good time to take a look.
most successful scheme begins with a referral page from you. A mailing
annoucing the development and completion of your resource center should
be mailed everyone listed on your referral page. This is important as so
many people are now online and the subject of the internet is now a common
source of general discussion. By making people aware that it exists, they
will , when the subject arises, make general mention of your site if it
made a favorable impression. The more people who know about your
site, the more people will visit. Stationary and correspondece letters
should also include a URL and e-mail address.
involvement of your own team will also play several key roles in exposing
your site. The enthusiasm and dedication of your entire team should be
cultivated to expose your site whenever possible. People need
to be aware of the information and support they can now also receive via
the internet. Questions and simple friendly correspondence should all be
encouraged. Any e-mail, of course, should also include the url to your
The publication of human
resource sites are very popular with many types of media such as newsprint,
radio and local TV.
Trade journals, society
newsletters and business-related newsgroups should also be aware of your
site for possible publication.
business or general professional group meetings are also opportune times
to increase awareness and should not be overlooked.
These general steps
equate to commitment. If you make the commitment to promote your site as
a valid extension of your business then it will be successful. Do not underestimate
the potential for success. We routinely have clients who add new clients,
receive accolades from worldwide viewers, and most importantly, open valuable
new channels to increase business opportunities.